The hidn Mission

We’ve been there — part of great teams where skills went unseen, where people’s full potential was hidden behind job titles and org charts.

We're on this journey because we know how much talent gets missed when companies can’t see what their people are truly capable of.

This is personal for us.

The Team

Two different paths, one shared mission: to help people and organizations work smarter, not harder.

Between us, we bring the strategy, the systems, and the human touch — blending product thinking, operational know-how, and a healthy respect for what AI can (and can’t) do.

We believe the best results come from seeing the full picture — and building the bridges that bring great ideas to life.

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Lisa Lewis

Co-Founder, Operator, Experience Architect

A career spent building businesses rooted in service, structure, and trust. I started in hospitality management and grew through 20+ years of entrepreneurship. No matter the industry, I’ve always focused on people: creating systems that support them, teams that function with clarity, and work that feels connected to something real.

Now in HR tech, I focus on the people side of change. I shape the full experience, not just the tools, so organizations can recognize and use the potential already within their teams. When people feel seen and supported, growth isn’t just possible. It’s shared.

Customer Experience Operational Strategy Process Design Brunch Aficionado Party Planner
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Canute Bigler

Co-Founder, Builder, Strategic Dreamer

20+ years building software and seeing how often great people get overlooked. Navy vet, startup alum, product thinker. I bring a mix of strategy, design sense, and hands-on engineering, the kind of blend that helps ideas turn into real things.

I’ve spent most of that time in the weeds: building tax platforms, securing networks, shipping IoT products, hardening systems against cyber threats. Wielding a formidable range of skills, now cranked up to 11 by AI, I'm excited to be building a future where skills are easier to see and were all connected to do our best work.

Software Engineering Startup Execution Product Development Cheesecake Baker Cat Dad

Our Advisors

We’re not trying to do this alone. Even with AI lending a hand, there’s no substitute for the experience, perspective, and wisdom of people who’ve been there before. We’re grateful to have thoughtful advisors in our corner — helping us stay sharp, challenge our assumptions, and build something that truly serves the teams we’re here for.

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Dave Gilden
Early-Stage Strategy & Growth Advisor

Bringing hard-won experience from the trenches of early-stage startups — helping us stay sharp on the fundamentals: market fit, smart product bets, and building a business that lasts.

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Nicole Eisdorfer, Ph.D.
Workforce Transformation & HR Insights

A seasoned voice in HR strategy, organizational design, and employee experience. Guiding how we think about skills, growth, and the real needs of the teams we’re here to support.