About hidn

The hidn Mission

We've been there: part of great teams where skills went unseen, where people's full potential was hidden behind job titles and org charts. We're on this journey because we know how much talent gets missed when companies can't see what their people are truly capable of.

Two people reaching toward each other across a network of connected dots, with Hubble the octopus looking on through a telescope

Who we are

Founding Team

Three different paths, one shared mission: help organizations work smarter and build stronger culture by helping their people connect.

Together, we bring the strategy, the systems, and the human touch — blending product thinking, operational know-how, people analytics, and a clear-eyed view of what AI can (and can't) do.

Lisa Lewis

Lisa Lewis

Co-Founder, Operator, Experience Architect

A career spent building businesses rooted in service, structure, and trust. I started in hospitality management and grew through 20+ years of entrepreneurship. No matter the industry, I've always focused on people: creating systems that support them, teams that function with clarity, and work that feels connected to something real.

Now in HR tech, I focus on the people side of change. I shape the full experience, not just the tools, so organizations can recognize and use the potential already within their teams.

Customer Experience Operational Strategy Process Design
Canute Bigler

Canute Bigler

Co-Founder, Builder, Strategic Dreamer

20+ years building software and seeing how often great people get overlooked. Navy vet, startup alum, system thinker — I bring a mix of strategy, design sense, and hands-on engineering.

A lifetime of shipping enterprise-grade software: from desktop tax platforms to cybersecurity and AI/ML IoT products. Front-end, back-end, databases, scalable architecture, DevOps, and AI.

Software Engineering Startup Execution Product Development
Tiago Ferreira

Tiago Ferreira

Co-Founder, Head of Adoption, Human-Side Champion

With 8+ years across U.S. Government, startups, and consulting, Tiago has seen firsthand what happens when organizations adopt powerful technology without bringing their people along. Armed with dual Master's degrees in Cyberpsychology and Digital Transformation Leadership, he studies the space between human behavior and the tools we build.

At hidn, he's focused on making sure the platform doesn't just work, but works for the people using it. Because the best technology in the world means nothing if no one feels ready to use it.

AI Adoption Behavioral Science Organizational Change Psychological Safety Soccer Fan Dog Dad

In our corner

Our Advisors

We're not trying to do this alone. Even with AI lending a hand, there's no substitute for the experience, perspective, and wisdom of people who've been there before. We're grateful to have thoughtful advisors in our corner — helping us stay sharp, challenge our assumptions, and build something that truly serves the teams we're here for.

Dave Gilden

Dave Gilden

Early-Stage Strategy & Growth

Hard-won experience from the trenches of early-stage startups — market fit, smart product bets, and building a business that lasts.

Nicole Eisdorfer, Ph.D.

Nicole Eisdorfer, Ph.D.

Workforce Transformation & HR

A seasoned voice in HR strategy, organizational design, and employee experience. Guiding how we think about skills and growth.

Trish Barber

Trish Barber

Innovation Strategy & ICAP

Focusing companies on product market fit, customer discovery, communications, and opportunity awareness.

Usually the person you need is already in the building.

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